About Slam Sanctuary
History of Slam Sanctuary:
2013: Slam Sanctuary is founded by Henry Phull
Henry Phull, a graphic designer, self-taught photographer and avid petrolhead launched the Slam Sanctuary blog as a place to document his automotive event photography and coverage. As the blog posts grew in detail, the brand started to make a name for itself throughout the UK stance car scene.
2014: The first-ever merchandise is released
A few basic logo t-shirts were produced, of which the first few runs sold out straight away. Henry pondered on the idea to develop the brand into a clothing company.
2015: Slam Sanctuary transitions into a clothing brand
Henry took a massive step and decided to end his full-time employment to focus on Slam Sanctuary. He sold his cherished BMW 635CSI and used the money to invest in the first full clothing collection and Pop-Up Store which launched in October 2015 at the Ultimate Stance event. With absolutely no idea how this move would be received, the collection thankfully went down a storm, which led Henry into believing that this could actually work as a business, merging his love for cars and fashion.
2016-2020: The brand continues to grow
The Slam Sanctuary Pop-Up Store traded at numerous UK and European automotive events and the brand continued to grow a global following, documenting some of the most prestigious events and gatherings in Europe, including Wörthersee and Ultrace. Slam Sanctuary released collaboration collections with brands Air Lift Performance, Meguiar's, Profile Racing, Kenwood, 3SDM and Revo to name a few.
2020: Slam Sanctuary joins the Car Audio & Security family
Slam Sanctuary was acquired by Car Audio & Security in March 2020, allowing the brand to take advantage of their high-scale distribution network. Going forward, the brand fell under the Car Audio & Security umbrella with Henry continuing to develop the business as Creative Manager.
2023: Henry steps down
In January 2023, the founder Henry Phull stepped down from the brand to pursue other opportunities. With an established in-house team, the brand continues to grow to this day...